
At first, I thought it was the setting: I grew up in the '60s and '70s and remember a world much like that inhabited by Don and Betty Draper, including the smoking (I don't remember the drinking, but I assume there was a lot of that, too). The clothes and the furnishings took me right back to my parents' homes of that era.
Next, I decided it was the characters: They're all very complex, much more like real people than the average cardboard cutout TV characters. This can give the series a surreal quality, since we're watching people who seem to have real emotions and motivations living in an imaginary - though accurately-recreated - world. It's like I'm having a dream that's set in the time just before I was really aware of the world and it's populated by people I've known throughout my life.
The other day, I figured out the real reason. Not surprisingly, it has to do with Star Trek.
I'll have to address my philosophical obsession with Star Trek - the so-called Original Series - in another post. Suffice it to say right now that I can often see parallels to real life in those well-remembered 79 episodes from 1966 through 1969.
So anyway, I decided Mad Men is essentially Star Trek reimagined for an early '60s advertising agency rather than a quasi-military intergalactic expeditionary force. (Incidentally - perhaps not coincidentally - Star Trek was a reimagining of an earlier TV series, Wagon Train.)
In my interpretation, the following character parallels apply:
Don Draper = Captain Kirk
The leader; really the only one of the "crew" with guts. The guy who sees to the heart of the matter instinctively and understands where everyone else is coming from, except for those closest to him. He has a sketchy past, but has benefited from the mentorship of men he's worked for. Women love him.
Peggy Olson = Mr. Spock
Completely disconnected from emotion; rejects those who really care, but sometimes pursues someone with whom a relationship is impossible. The "brains" of the outfit on whom the leader depends for insight, support, and dedication to the job at hand. The person the leader most takes for granted.
Roger Sterling = Dr. McCoy
Completely ruled by emotion; often lashes out at those closest to him, but the crew can count on him to back them up. Prone to displaying human weakness, but has his own form of genius. The second most important person on the crew in the leader's view, but the one to whom the leader is closest personally.
Joan Harris = Scotty
Red is the dominant color for this fiery personality who keeps everything running for the leader. Another member of the crew who is taken for granted, but who is still willing to step forward to fix problems or take the lead in an emergency.
There are probably a lot of other similarities, including the parallel between the two pictures in this post. I'll keep my eyes peeled.